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I Don't Want To Be Different
Submitted by Admin <admin@benhascience.com> on 06/Feb/2010
41.238.157.6
Message:
To succeed in today is crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It is a matter of business survival. Unfortunately, most entrepreneurs quickly retreat to the supposed security of sameness, soon to be lost in a sea of anonymity and a tidal wave of frustration. In effect, albeit at a subconscious level, they are saying , I dont want to be different.
In back room offices and store fronts everywhere, salespeople are telling business owners they should do this or that kind of ad because it worked so great for their competitor. The owners nod and sign on. It�s already proven to be a winner, right? WRONG! Change the name, background color and a font style and you�ve got sameness. Put those ads in the yellow pages, a coupon magazine or a TV commercial cluster and you�ve got advertising death. Want proof? Ask a small business owner how well their advertising is working. Don�t stand too close waiting for the answer.
More Reading at http://benhascience.com/small-business
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